Artist Marketing, Content & Content Strategy
For the past 8 years, Gabriella has accelerated and reshaped artists' careers on independent and major labels, cultivating + covering the media and relations of artists with 400+ million streams, and headliners at major events and festivals across genres.
Clients included are MOTHICA (Rise Records, BMG), Shermanology (Three Six Zero, Defected Records), Will Clarke (Armada), LUMI (Insomniac), Icarus Moth (Monstercat), Capshun (Quality Good Recs/Phuture Collective), Ehiorobo (Grind Select, Monstercat), Aurelia, and many others.
Their work has spanned cross-platform strategies, in-person activations, content creation, ideation and optimization, brand deals, and more.
Clients have been featured in Vogue Italia, Alt Press, Wonderland, DJ Mag US and UK, BET, Mixmag, RockSound, Beatportal, Numéro Netherlands, LA Weekly, and more, in addition to achieving viral media across TikTok and Instagram Reels.
Additionally, Gabriella is an internationally acclaimed photographer and creative director. They have been published in 20+ music and fashion publications.
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Interim d2d
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Social media consulting and research.
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Creative brainstorming and planning for music videos, 2022 tour, album release party, and other creative marketing initiatives.
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(Event marketing, influencer outreach, competitive analysis research, release strategy, graphic design)
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Intensive competitive research and brand strategy.
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Designed new website and landing pages
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(Optimized online presence (IG, YouTube, Spotify))
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Brand outreach for influencer campaigns
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(Disturbia, Vitaly, etc.)
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Photography and video content for album release and press features. Official tour photographer (Summer 2022).
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Merchandise: Merch manager for Summer 2022 Tour w/ Coheed + Cambria and Alkaline Trio.
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(Pricing, selling, shipping, setup, meet and greet planning)
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02
ECHOS
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D2D management and overall management strategy.
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Expanded and targeted Spotify and Facebook ads to increase monthly listeners +100K in 4 months.
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Social media management and content creation (TikTok, Instagram).
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Release strategy and label pitching.
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Creative Direction Web design, from scratch w 3D elements.
04
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D2D management.
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Social media management and content creation (TikTok, Instagram)
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Release strategy & label outreach.
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Press release writing & outreach (featured in EDM.com, Trap Nation, etc)
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Photography, editing, coloring, and full creative direction.
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Web design, from scratch w 3D elements.
05
Ehiorobo
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Photography & producing.
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Direction on branding/brand identity.
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Joint release strategy and label outreach w/ Icarus Moth, with prominent electronic label Monstercat.
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Photography for Nov 2024 Tour
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Creative direction for MUTAMELIOR EP on Every Deja Vu Records
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Graphic Design
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Social Media consulting and community management
